As one of the largest operators for casino and hospitality businesses, Hard Rock is a very well-respected name in the gaming industry. However, their main group, Hard Rock International Inc, recently announced that they have stepped up their iGaming division, making into a work with the Gaming Innovation Group Inc to start a new online casino for players.
With the aim of providing an in-depth platform to help expand their grip on the casino industry, there’s sure to be a massive uptake in performance, consistency, and control moving forward. This helps to perfectly portray the sheer growth in the casino industry, with Hard Rock now stepping in to get a piece of the pie for themselves.
With long links to the Seminole Tribe of Florida, this latest move into the industry is apparently part of their long-term plan to break into the lucrative Asian gaming scene. With a casino license already placed in Japan and also the aim to develop one in Vietnam in the future, too, this step up of their ambitions only goes to show how serious they are about making a positive step in this industry.
Speaking on behalf of GIG, Chief Executive Robin Reed said: “The online casino will be a stand-out product with the sizzle of the Hard Rock music, entertainment, and lifestyle brand.”
It’s certainly an interesting time for the Hard Rock brand!